Building customer loyalty is the key to the success of your business. Not only is it important to have a stable customer base, but repeat customers spend about 67 percent more than new arrivals. You can start encouraging customers to come back today with these tips:
One of the best ways to build customer loyalty is to offer rewards for repeat business, such as freebies, skip-the-line privileges, meet-and-greets, and free admission to events. The opportunity to unlock perks is a powerful incentive for people to keep coming back.
Ask for Advice—and Listen
Whether you send out an email survey or just informally ask customers for their opinion, find out what is and isn’t working from their perspective. If you hear the same thing from multiple customers, listen to their advice, whether it means changing the functionality of your website or the layout of your store.
Rely on Humans, not Technology
When your customers have concerns or questions, they want to speak to an actual person, not a robot. Maintaining that human touch is a great way to promote customer loyalty.
There’s nothing customers like less than being put on hold, waiting for an email response or having a social media post go ignored. We know that your staff is busy, which is why we suggest leveraging the 24-7 customer service solutions from A Personal Answering Service.
We answer calls, perform receptionist duties, schedule meetings and take orders politely and professionally—even on nights, holidays, weekends and other times when your business is closed. Give us a call at 800-477-9103 or contact us online to learn more.
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